💼 Case Study03: SaaS Platform Scales Sales with Precision — ACOS Reduced to 10.76%
🧩 Client Overview:
A rising SaaS platform offering team collaboration tools wanted to scale customer acquisition without exceeding a tight Customer Acquisition Cost (CAC) threshold. Their internal team struggled to balance traffic volume, lead quality, and cost-effectiveness — resulting in stagnant growth and inflated ad costs.
❌ Challenges:
🔍 Ambiguous Campaign Objectives: Efforts to raise brand recognition and generate leads were unclear and unfocused.
💸 High CAC & Unpredictable Returns: Wasted spend due to misaligned targeting and low-converting traffic.
🚫 Scalability Issues: Campaigns didn’t scale profitably, and conversions plateaued.
⚙️ Manisofts Data-Driven Solution:
To overcome these hurdles, Manisofts implemented a multi-layered advertising strategy with AI-enhanced optimization:
🎯 Hybrid Funnel Targeting: Created distinct campaigns for cold, warm, and hot audiences.
🤖 AI-Powered Ad Segmentation: Used behavioral data to define buyer personas and deliver tailored creatives.
🧪 Landing Page A/B Testing: Continuously tested CTAs, page structure, and messaging for higher conversion rates.
📈 Weekly KPI Reviews: Campaigns were fine-tuned based on ROAS, CAC, and user behavior analytics.
📊 Results in Just 60 Days:
| Metric | Before | After |
|---|---|---|
| ACOS | 18–22% | 🔻 10.76% (Industry Benchmark: 15–20%) |
| Sales | $43,000 | 💰 $179,082.90 |
| Impressions | 800K | 📢 4.26 Million |
| CTR | 1.1% | 🚀 2.4% |
| CAC | $129 | ✅ $81 |
🧠 Client Value & Key Wins:
✅ CAC Reduction by 37% — helped the client reach profitability faster.
🔥 11x Return on Ad Spend across combined channels.
📈 Sustainable Growth: The platform achieved a steady flow of leads for monthly goals.
🏆 Improved Brand Equity — boosted visibility while establishing the brand as an industry thought leader.
📋 Custom Reporting Dashboard — real-time analytics access gave the client full campaign transparency.
📣 Client Testimonial (optional):
“Manisofts took the guesswork out of our ad strategy. Within two months, our cost per lead dropped dramatically, and we scaled without stress.”
— Marketing Director, SaaS Client