🧬 Case Study: How a Health Supplement Brand Cut ACOS by 69% and Achieved 11X ROAS in 30 Days
🧠 Client Overview:
A fast-growing health supplement startup aimed to scale quickly on Amazon but struggled with high advertising costs and underperforming campaigns.
❌ The Challenge:
The client faced an ACOS (Advertising Cost of Sale) of 28.8%
An ad spend of $11,000 yielded poor ROI
Campaigns lacked audience precision and optimized creatives
Minimal returns were jeopardizing growth targets
⚙️ The Manisofts Solution:
To reverse the trend, we implemented a tailored strategy:
✅ AI-Driven Audience Segmentation to pinpoint high-converting users
🧪 A/B Testing of Landing Pages for better engagement and conversion
📊 Restructured campaign architecture with ROI-focused targeting and budget allocation
📈 Results (Achieved in Just 30 Days):
🔽 ACOS dropped to 9.05% — a 69% reduction
💰 Sales soared to $125,392.85 — an 11X Return on Ad Spend
🚀 18,770 quality clicks generated from optimized ad sets
💸 $8,000+ in ad spend saved under our 30-day KPI performance guarantee
💡 Client Value Delivered:
Significant cost savings and revenue boost without increasing spend
Faster profitability with reduced wasted impressions
Sustainable growth foundation through data-backed marketing strategy
Peace of mind with guaranteed performance metrics