📈 Case Study: Home Goods FBA Seller Reduces ACOS to 9.79% and Generates $105K in Sales
🔍 Client Challenge
An Amazon FBA seller in the home goods niche was struggling to scale. The results were disappointing even though they increased their ad spend. Their ACOS hovered around 15%, with high CPCs ($0.85) and minimal return. Bloated Sponsored Product campaigns with non-converting keywords caused significant budget waste and stagnant sales performance.
💡 Manisofts Solution
To reverse the trend, Manisofts implemented a data-driven optimization strategy focused on improving targeting, cutting waste, and boosting conversions:
✅ Search Term Audit: Removed low-performing keywords and replaced them with high-intent, buyer-focused search terms.
✅ Dynamic Bidding: Applied smart bidding strategies, adjusting bids based on time-of-day performance and product-level profitability.
✅ A/B Testing of Listings: Tested variations of product images and bullet points to increase organic conversion rates.
✅ Placement Optimization: Leveraged Amazon’s Top-of-Search Adjustments to push visibility for high-margin products during peak performance windows.
📊 Campaign Results (March 2025)
💰 Total Sales: $105,376.09
📉 ACOS: Reduced to 9.79% (down from 15%)
📈 ROAS: 10.22x
💵 Ad Spend: $10,313.21
🖱️ Clicks: 15,690 (high-converting traffic)
💡 Peak Day Sales (Mar 5): $5,147.74 (11.4x ROAS)
💸 CPC: Dropped to $0.64 — the lowest in the brand’s campaign history
🏁 Outcome
Thanks to Signalytics’ performance-guaranteed PPC framework, the client achieved Amazon profitability benchmarks, saved over 35% on ad waste, and redirected budget toward launching two new product lines. This success story highlights how smart segmentation, creative testing, and advanced bidding can drive predictable, scalable Amazon growth.