How Our Amazon PPC Strategy Generated $56,858 in Sales with a 12.86% ACOS in 29 Days
In the highly competitive world of Amazon PPC advertising, achieving high sales volume while maintaining a low Advertising Cost of Sales (ACOS) is the ultimate goal. In this case study, we’ll demonstrate how our tailored Amazon Pay-Per-Click campaign strategy helped one of our clients generate $56,858.37 in sales, with an impressively low 12.86% ACOS and over 1,041 orders in just 29 days — all while keeping the ad spend efficient and optimized.
Client Overview
Our client is a private-label seller in the Home & Kitchen category on Amazon, facing increasing competition and rising advertising costs. The goal was clear:
- Increase sales velocity
- Maximize return on ad spend (ROAS)
- Maintain an ACOS below 15%
The Challenge
The client had previously struggled with:
- High ACOS (over 25%)
- Inefficient keyword targeting
- Underperforming Sponsored Product campaigns
- Low conversion rates from ads
Our PPC Strategy
We implemented a data-driven Amazon PPC management approach, including:
-
Extensive Keyword Research
Using tools like Helium 10, Jungle Scout, and Amazon Brand Analytics, we identified high-converting long-tail keywords with low competition. -
Campaign Segmentation
We separated branded, competitor, and generic keywords into distinct campaigns to optimize bids and control ACOS. -
Negative Keyword Optimization
By regularly analyzing search term reports, we added negative keywords to eliminate wasted spend. -
Bid Adjustments & Dayparting
We optimized bids based on peak buying times and adjusted them to maximize ROI throughout the month. -
Sponsored Brand and Sponsored Display Integration
We layered Sponsored Brand campaigns to capture top-of-funnel traffic and retargeted customers with Sponsored Display Ads.
Results Breakdown (April 1 – April 29)
| Metric | Result |
|---|---|
| Sales | $56,858.37 |
| Orders | 1,041 |
| Ad Spend | $7,311.63 |
| ACOS | 12.86% |
| Return on Ad Spend (ROAS) | 7.78x |
| Conversion Rate (CR) | 18.4% |
Key Takeaways
✅ Optimized Amazon PPC campaigns can deliver high sales with low advertising costs.
✅ Keyword segmentation and bid management are critical for controlling ACOS.
✅ Regular search term audits reduce wasted spend and improve targeting precision.
✅ Multi-format ads (Sponsored Products + Sponsored Brands + Display) amplify results.
What This Means for You
If you’re an Amazon seller struggling with:
- High ACOS
- Low conversion rates
- Underperforming PPC campaigns
our Amazon PPC management service can help you achieve similar or better results. We specialize in increasing Amazon sales, optimizing PPC ads, and maximizing Amazon ROAS — just like we did for this client.
