How Our Amazon PPC Strategy Generated $56,858 in Sales with a 12.86% ACOS in 29 Days
In the highly competitive world of Amazon PPC advertising, achieving high sales volume while maintaining a low Advertising Cost of Sales (ACOS) is the ultimate goal. In this case study, we’ll demonstrate how our tailored Amazon Pay-Per-Click campaign strategy helped one of our clients generate $56,858.37 in sales, with an impressively low 12.86% ACOS and over 1,041 orders in just 29 days — all while keeping the ad spend efficient and optimized.
Client Overview
Our client is a private-label seller in the Home & Kitchen category on Amazon, facing increasing competition and rising advertising costs. The goal was clear:
- Increase sales velocity
- Maximize return on ad spend (ROAS)
- Maintain an ACOS below 15%
The Challenge
The client had previously struggled with:
- High ACOS (over 25%)
- Inefficient keyword targeting
- Underperforming Sponsored Product campaigns
- Low conversion rates from ads
Our PPC Strategy
We implemented a data-driven Amazon PPC management approach, including:
Extensive Keyword Research
Using tools like Helium 10, Jungle Scout, and Amazon Brand Analytics, we identified high-converting long-tail keywords with low competition.Campaign Segmentation
We separated branded, competitor, and generic keywords into distinct campaigns to optimize bids and control ACOS.Negative Keyword Optimization
By regularly analyzing search term reports, we added negative keywords to eliminate wasted spend.Bid Adjustments & Dayparting
We optimized bids based on peak buying times and adjusted them to maximize ROI throughout the month.Sponsored Brand and Sponsored Display Integration
We layered Sponsored Brand campaigns to capture top-of-funnel traffic and retargeted customers with Sponsored Display Ads.
Results Breakdown (April 1 – April 29)
| Metric | Result |
|---|---|
| Sales | $56,858.37 |
| Orders | 1,041 |
| Ad Spend | $7,311.63 |
| ACOS | 12.86% |
| Return on Ad Spend (ROAS) | 7.78x |
| Conversion Rate (CR) | 18.4% |
Key Takeaways
✅ Optimized Amazon PPC campaigns can deliver high sales with low advertising costs.
✅ Keyword segmentation and bid management are critical for controlling ACOS.
✅ Regular search term audits reduce wasted spend and improve targeting precision.
✅ Multi-format ads (Sponsored Products + Sponsored Brands + Display) amplify results.
What This Means for You
If you’re an Amazon seller struggling with:
- High ACOS
- Low conversion rates
- Underperforming PPC campaigns
our Amazon PPC management service can help you achieve similar or better results. We specialize in increasing Amazon sales, optimizing PPC ads, and maximizing Amazon ROAS — just like we did for this client.